A lead is any type of information that a business can use to identify a potential customer who is interested in the company’s product or service. It can be a name, email address, occupation, or employer. So, social media lead generation is the process of collecting these needs using any social media platform.
Social media lead generation helps B2B and B2C businesses identify potential customers who are interested in them. These leads serve as a gateway to the potential customer to offer special deals and convert them into loyal customers. Essentially, lead generation helps businesses become an invaluable resource for potential customers. Social media amplifies your lead generation efforts by helping you increase brand awareness, drive website traffic, and improve community engagement.
Optimize your profile
Before you run your social media campaign, you should first make sure that everything is in place on your profile to collect leads. Your profile should have at least all the ways that customers can contact you. Additional details such as signing up for your newsletter, store, or website should also be included. Sometimes, pinning important information as a Tweet or header works well.
Provide contact information
Relevant contact details should be easily accessible on each business profile. Make sure you are able to respond to customer inquiries, whether by phone, email, Messenger or any other platform.
Depending on the company’s goals and strategies, it is good to have a call-to-action button. Offer a “Register” button, a “Book” button, or a “Get a ticket” button, which are available on all mainstream social media platforms.
You’ve probably heard of the “link in bio” reference. It’s used when more specific tools aren’t available. Adding a link to your bio, means you can add a link on the main landing page of your Instagram, LinkedIn, Twitter or Pinterest feeds that gives potential customers even more information.
Have clickable content
On social media, everyone is competing for attention. In today’s world of increasingly short attention spans, you need to stand out. Images should be crisp and content should be honest, accurate, and interesting. If your goal is to generate leads, make sure your creative is aligned with what you’re trying to sell.
Make sure your links are clear, your photos are relevant, and you provide your audience with compelling calls to action.
Design user-friendly landing pages
When you’re getting potential customers to click on your link and visit a landing page, don’t disappoint them with sloppy websites.
If someone expects to find a specific product, service, or information when they click on a link, make sure the landing page is relevant. Without relevant content, it’s easy for people to close the window and move on.
Good landing pages are visually stimulating and scannable. They should give users a clear path, vision, and be as accessible as possible.
Organize contests and lotteries
Everyone loves a giveaway. Social media contests and sweepstakes are a great way to get people to participate. They’re easy, time-saving, and can generate leads. Contests also help increase your followers, build brand awareness, drive engagement, and grow your email list.
The classic “like and/or comment to win” is a proven way to increase engagement and can be used on any platform.
Tagging a friend, photo caption contests, and “vote to win” campaigns are all easy activities to set up and drive engagement.
Restricted content, such as white papers, invitation-only webinars, and access to private Facebook groups, are also compelling incentives.
Live video
This may sound simple, but broadcasting a live video sends a notification to your followers, who can immediately listen to your video presentation. Here are some other ideas:
Live chat with an industry expert
Answer live questions or AMAs (Ask Me Anything) on a relevant topic.
Demonstrate the tips and tricks of a specific trade
Show how your service or feature works
Live videos don’t need to be part of a heavy, expensive production, either. Some of the most popular live videos are simple: tap on your phone, make sure the sound is good, and get started.
Social Media Ads
A paid social media advertising strategy is very effective for generating leads on social media. You can use the highly specific targeting options of paid social ads to present your audience with offers that are tailored to their interests. It’s a little more expensive than trying to get free engagement, but much cheaper than the traditional advertising model.