142 ViewsFor over 10 years, social networks have been transforming the way we communicate. And businesses are no exception: more and more companies, large and small, are using social networks as a marketing method.  According to INSEE , 40% of French companies with 10 or more employees have one or…

150 ViewsA lead is any type of information that a business can use to identify a potential customer who is interested in the company’s product or service. It can be a name, email address, occupation, or employer. So, social media lead generation is the process of collecting these needs using…