Some of you may be wondering: why are we talking about this? It’s 2023 and search engine optimization has come a long way, why are we discussing why businesses need SEO? Believe it or not, there are still people who are stuck in the dark ages and don’t recognize the value that SEO experts can bring to their business. Plus, with the recent emergence of a number of new online marketing tactics, many business owners think they don’t need SEO anymore.
Here’s the truth: The value that SEO can bring to your business cannot be ignored or compromised despite new marketing tactics. This is our best attempt to present the best business case to help you convince SEO non-believers and to rekindle the interest of those who have neglected search engine optimization in favor of other marketing tactics.
We’re not talking about your top sales rep or your most productive store. We’re talking about your website. If you’re not thinking of your website as a sales tool, it’s time to change your perspective. Unlike your brick-and-mortar store or business location, your website never closes (unless there’s a technical glitch), it’s accessible to your customers and prospects around the world, and unlike your sales reps, it never gets sick.
All kidding aside, an SEO company or SEO experts can help you transform your website from a mere representation of your brand online to a hard-working sales machine.
SEO Catalyzes Offline Sales
According to a Nielsen study, 86% of consumers go online to make a purchasing decision before visiting your store and making the purchase. Plus, according to Google, 97% of consumers search for local stores or brands online. So it turns out that SEO experts don’t just help you drive traffic to your site. They can also increase traffic to your stores. Talk about real, tangible business impact!
How to Profit from Advertising Even If You’re Not an Advertiser
The above statement may seem long, but there really is no concise way to put it. And it sounds exciting, doesn’t it? Imagine, not spending a dime on advertising, but enjoying it .
So how does an SEO Company How to pull off this marketing miracle? You may not have money for advertising, but your competitors do. Today, data shows that people turn to search engines to be directed to more information about the product or service they saw in an ad, whether online or offline. With effective SEO campaigns, you can capture this information-hungry searcher by ranking high on search engine results pages.
SEO builds your online credibility and promotes trust
It’s hard enough to build credibility for a business in the real world, and it’s even harder to do so in the virtual space where fraud and deception are rife. According to experts, those who rank high in search engine results pages are perceived as credible and the best in their field. Simply ranking high can increase your business’ credibility tenfold.
Moreover, SEO experts will always reiterate the importance of your site’s meta description. It is true that when your site’s meta description meets the intent of the searchers, they feel that you care about their concerns, questions, needs, wants, and worries. In a few words, SEO is capable of fostering trust within your target market, and as we all know in marketing, trust will ultimately lead to profit.
Scalable and cost-effective
There is no one-size-fits-all SEO solution and that is one of the strengths of this online marketing strategy. No matter the size of your business and the scope of your operations, SEO can do wonders for your business. Plus, you can always make adjustments at any point during the lifecycle of your SEO campaigns to scale them down or up based on your needs and marketing resources.
And speaking of marketing resources, engaging in SEO or hiring an SEO company is one of the smartest marketing investments you can make. Search engine optimization is significantly cheaper than traditional marketing executions. You can even save more if you outsource instead of building your own in-house SEO team. It would also be cheaper to look for strategic search marketing partners outside the Western Hemisphere. For example, an SEO company in India can deliver excellent marketing results that are on par with global standards.
SEO shouldn’t be an afterthought
For many businesses, SEO is just an “add-on.” However, no one can dispute the fact that the majority of online traffic comes from search engines. As the marketing war shifts from the offline battlefield to the online space, SEO must be integrated into every step of the marketing planning and strategy process and not just an afterthought.
Conclusion:
In recent years, the role of SEO has expanded significantly.
SEO is very helpful for its users and when implemented in the right direction on a website, it always tends to improve the branding and marketing of the website.